I was asked this question on a networking site so thought I would share it here as well and I know it has been discussed since web sites began but here goes...
Over the years I have given different answers to this question, this year, my thoughts are this....
Originally I wanted to be different to all other web companies who were saying 'you must have a web site' as it looked so transparent that I was just trying to get a sale. Now I'm more relaxed about it all and feel that if the time is right, then the client will come calling. But in answer to the question, I now believe everyone should have a web site. The reason being that everyone expects it and whether you like it or not, people will now question why you haven't got one.
In fact this is what a client told me within the last hour. He deals with rent reviews, is in his 60s and never had a web site but people are reacting negatively when he says he doesn't have a web site.
So are we acting on response or being pro-active? Well for many businesses who can sell online, have a regular shop and can increase business through online sales or marketing then there is a clear vision and a real need for a web site. For those that are reacting to negativity, that is still ok.
It doesn't mean you need to have an all singing all dancing web site, but a simple logo with a little more info about you and some branding and contact points is all that may be required. To have a web site today is like having a mobile. We are all caught up in this world of instant access/ instant data so we need to move with it.
At the beginning, that is all we did, 'brochure' sites, there is no reason to stop this type of web site (just with better graphics compared to the early days).
It also means that when you hand a business card out, you're not just handing out an 8x5 piece of card, your handing out the gateway to 4,5,6 etc pages of information (providing your web address is on the card).
That's all people want sometimes!
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